1.3.2.4 趋势分析

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2023-12-01

趋势分析

关键参数

报告methodmetrics(指标, 数据单位)其他参数
趋势分析trend/time/apv_count (浏览量(PV))
pv_ratio (浏览量占比,%)
visit_count (访问次数)
visitor_count (访客数(UV))
new_visitor_count (新访客数)
new_visitor_ratio (新访客比率,%)
ip_count (IP 数) bounce_ratio (跳出率,%)
avg_visit_time (平均访问时长,秒)
avg_visit_pages (平均访问页数)
trans_count (转化次数)
trans_ratio (转化率,%)
avg_trans_cost (平均转化成本,元)
income (收益,元)
profit (利润,元)
roi (投资回报率,%)
gran(时间粒度)
source(来源类型)
clientDevice(设备类型)
area(地域)
visitor(访客类型)

示例

查询站点从20190101到20190105的浏览量、平均访问时长,其中过滤条件要求设备为PC电脑、来源为直接访问、地点为中国境内。

  • 百度商业账号

请求

{
    "header": {
        "username": "zhangsan",
        "password": "xxxxxxxx",
        "token": "xxxxxxxx",
        "account_type": 1
    },
    "body": {
        "site_id": "xxxx",
        "start_date": "20190101",
        "end_date": "20190105",
        "metrics": "pv_count,avg_visit_time",
        "method": "trend/time/a",
        "gran": "day",
        "source": "through",
        "clientDevice": "pc",
        "area": "china"
    }
}

响应

{
    "header": {
        "desc": "success",
        "failures": [],
        "oprs": 1,
        "succ": 1,
        "oprtime": 0,
        "quota": 1,
        "rquota": 49951,
        "status": 0
    },
    "body": {
        "data": [
            {
                "result": {
                    "total": 24,
                    "items": [
                        [
                            [
                                "23:00 - 23:59"
                            ],
                            [
                                "22:00 - 22:59"
                            ],
                            [
                                "21:00 - 21:59"
                            ],
                            [
                                "20:00 - 20:59"
                            ],
                            [
                                "19:00 - 19:59"
                            ],
                            [
                                "18:00 - 18:59"
                            ],
                            [
                                "17:00 - 17:59"
                            ],
                            [
                                "16:00 - 16:59"
                            ],
                            [
                                "15:00 - 15:59"
                            ],
                            [
                                "14:00 - 14:59"
                            ],
                            [
                                "13:00 - 13:59"
                            ],
                            [
                                "12:00 - 12:59"
                            ],
                            [
                                "11:00 - 11:59"
                            ],
                            [
                                "10:00 - 10:59"
                            ],
                            [
                                "09:00 - 09:59"
                            ],
                            [
                                "08:00 - 08:59"
                            ],
                            [
                                "07:00 - 07:59"
                            ],
                            [
                                "06:00 - 06:59"
                            ],
                            [
                                "05:00 - 05:59"
                            ],
                            [
                                "04:00 - 04:59"
                            ],
                            [
                                "03:00 - 03:59"
                            ],
                            [
                                "02:00 - 02:59"
                            ],
                            [
                                "01:00 - 01:59"
                            ],
                            [
                                "00:00 - 00:59"
                            ]
                        ],
                        [
                            [
                                3,
                                8
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                3,
                                421
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                8,
                                110
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ],
                            [
                                "--",
                                "--"
                            ]
                        ],
                        [],
                        []
                    ],
                    "timeSpan": [
                        "2019/01/01 - 2019/01/05"
                    ],
                    "sum": [
                        [
                            14,
                            140
                        ],
                        []
                    ],
                    "offset": 0,
                    "pageSum": [
                        [
                            14,
                            140
                        ],
                        [],
                        []
                    ],
                    "fields": [
                        "simple_date_title",
                        "pv_count",
                        "avg_visit_time"
                    ]
                }
            }
        ]
    }
}
  • 百度账号

请求

https://openapi.baidu.com/rest/2.0/tongji/report/getData?access_token=xxxxxxxx&site_id=xxxx&method=trend/time/a&start_date=20190101&end_date=20190105&metrics=pv_count,avg_visit_time&gran=day&source=through&clientDevice=pc&area=china

响应