https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781119176459.app2
https://blog.croct.com/post/bayesian-ab-testing#posterior-probability-distribution
https://nowak.ece.wisc.edu/ece830/ece830_fall11_lecture9.pdf
https://max.book118.com/html/2016/0819/52054475.shtm
https://bmcmedinformdecismak.biomedcentral.com/articles/10.1186/s12911-021-01738-w
https://www.researchgate.net/publication/286971067_Sequential_Hypothesis_Testing_With_Bayes_Factors_Efficiently_Testing_Mean_Differences#:~:text=Recently%2C%20a%20sequential%20Bayesian%20t-test%20%28Sch%C3%B6nbrodt%20et%20al.%2C,on%20whether%20target%20strength%20of%20evidence%20is%20reached.
http://www.claudiobellei.com/2017/11/02/bayesian-AB-testing/
FYI