I blog for me, mostly so I can Google myself later. But, I also enjoy the back and forth, the connections, with you, Dear Reader. I like being able to kick ideas around with a collective of peers and smart folks. I also would like this blog to not suck.
我主要为我写博客,以便以后可以自己使用Google。 但是,亲爱的读者,我也很喜欢与您之间的来回联系。 我喜欢能够与一群同龄人和聪明人一起提出想法。 我也希望这个博客不烂。
Recently Richard Campbell and I were chatting about what makes a blog, technical or otherwise, suck less. Here's what I came up with, with Richard helping as scribe.
最近,我和理查德·坎贝尔( Richard Campbell)闲聊着什么使博客(无论是技术博客还是其他博客)吸吮更少。 这是我想出的,在Richard的帮助下是抄写员。
Know your audience
了解你的听众
Use analytic tools like FeedBurner or Google Analytics to figure out who is reading your blog, so you can occasionally post things that certain folks might like. Also, try using Google Maps Guestmap.
使用FeedBurner或Google Analytics(分析)之类的分析工具来确定谁在阅读您的博客,这样您就可以偶尔发布某些人可能喜欢的东西。 另外,尝试使用Google Maps Guestmap 。
Use analytic tools like FeedBurner or Google Analytics to figure out who is reading your blog, so you can occasionally post things that certain folks might like. Also, try using Google Maps Guestmap. (Hello Afshin in Iran and Rad in Kenya and Merrill in Sri Lanka!)Personally I also avoid blogging too much local (to my town) stuff because most of my readers AREN'T in my town!
使用FeedBurner或Google Analytics(分析)之类的分析工具来确定谁在阅读您的博客,这样您就可以偶尔发布某些人可能喜欢的东西。 另外,尝试使用Google Maps Guestmap 。 (伊朗的Afshin和肯尼亚的Rad和斯里兰卡的美林!) 就我个人而言,我也避免写太多本地(到我镇)的东西,因为我的大多数读者都不在我镇上!
Know your audience
了解你的听众
Keep overtly personal information out of your tech blog
禁止在您的技术博客中公开个人信息
Keep overtly personal information out of your tech blog
禁止在您的技术博客中公开个人信息
Don't apologize about not blogging enough
不要为没有足够的博客而道歉
Don't apologize about not blogging enough
不要为没有足够的博客而道歉
Steer clear of politics
避开政治
I've found, after blogging about a certain election, that politics on non-political blogs (as well as religion) are not worth digging in to. Just as with my VERY good friends with whom I disagree, as well as my boss, I just avoid these topics.
在针对某项选举发表博客后,我发现非政治博客(以及宗教)上的政治不值得研究。 就像与我不同意的非常好的朋友以及我的老板一样,我只是回避这些话题。
Steer clear of politics
避开政治
Don't Blog Bile
不要博客胆
I know that it might be thought of as a cop-out to say "if you can't blog anything nice, don't bother blogging," but that is a personal rule. It's a useful rule for life in general. Your blog is not only a record of who you are on the 'net, but it's largely indelible thanks to Google Cache and the Wayback Machine (not to mention all the USENET Archives) so try to avoid bashing or bad-mouthing folks. I googled a fellow who submitted a resume recently, found his blog, and while perusing his archives found a post with a title like "Fred Jones, the CTO of Some Company is a dick and an ass-hat." Let's just say I didn't need to follow up with a phone screen.
我知道说“如果您不能在博客上写任何好东西,不要打扰博客”可能被认为是一种解决方案,但这是个人原则。 一般来说,这是一条有用的规则。 您的博客不仅记录了您在网络上的身份,而且在很大程度上要归功于Google Cache和Wayback Machine (更不用说所有USENET档案馆了),因此请尽量避免抨击别人或说坏话。 我在Google上搜索了一个最近提交简历的人,找到了他的博客,在仔细阅读他的档案时,发现了一个标题为“弗雷德·琼斯(Fred Jones),Some Company的CTO简直就是傻瓜”的帖子。 只是说我不需要跟着手机屏幕进行跟进。
Don't Blog Bile
不要博客胆
Think before you blog
博客前三思
Think before you blog
博客前三思
Don't post throwaways
不要张贴垃圾
I try to have a minimum length to a post. If you don't think about your blog post, likely no one else will either. If I want to save a link, rather than posting "I want to save this link, so I'm blogging it to remember" I use a service like http://del.icio.us/shanselman. Unless you're a link blogger, but then you'd batch them up.
我尝试为帖子设置最小长度。 如果您不考虑自己的博客文章,那么其他人也可能不会。 如果我想保存一个链接,而不是发布“我想保存此链接,以便在博客中记住”,那么我将使用http://del.icio.us/shanselman之类的服务。 除非您是链接博客作者,否则您将对其进行批处理。
Don't post throwaways
不要张贴垃圾
Avoid "excessive quoting"
避免“过度引用”
Avoid "excessive quoting"
避免“过度引用”
Use Spell Check
使用拼写检查
Use Spell Check
使用拼写检查
Pay Attention to Formatting
注意格式化
Pay Attention to Formatting
注意格式化
Turn on comments
开启评论
Turn on comments
开启评论
Solve comment spam
解决垃圾评论
If you have a problem with comment spam (and who doesn't?) consider paying the folks at Akismet and use their API. DasBlog and SubText and WordPress include this support out of the box. I love it. Getting rid of CAPTCHA and switching to Akismet was one of the best things I ever did to this blog. I get more comments now (that's why I feel more connected now (because folks hate doing CAPTCHA) and I get virtually no spam.
如果您对评论垃圾邮件有疑问(谁没有?),请考虑向Akismet的人员付款并使用他们的API。 DasBlog,SubText和WordPress开箱即用地包含此支持。 我喜欢它。 摆脱CAPTCHA并改用Akismet是我对本博客所做的最好的事情之一。 我现在收到更多评论(这就是为什么我现在感到更加联系(因为人们讨厌执行CAPTCHA)并且几乎没有收到垃圾邮件。
Solve comment spam
解决垃圾评论
Claim Your Feed
索取您的饲料
Many sites like Bloglines, DiggPodcasts (if you have a podcast), Technorati and others have a "claim" feature where you can get an account at their site, then "lay claim" to your blog. They'll typically give you a token or globally unique id that they will then have you add to your site, usually within an HTML comment so folks won't see it, but they'll be able to retrieve it, thus proving that you have control over the site. Once you've claimed your site or RSS Feed on a site like Bloglines or Technorati, you can re-categorize the site, consolidate subscribers (especially useful on Bloglines) and manually redirect subscribers if you've moved blogs (It's better to use 301 redirects, but not every spider respects them.)
许多网站(例如Bloglines ,DiggPodcasts(如果您有播客), Technorati等)都具有“声明”功能,您可以在其网站上获得帐户,然后对博客进行“声明”。 他们通常会给您一个令牌或全局唯一的ID,然后将它们添加到您的网站中,通常将它们添加到HTML注释中,这样人们就不会看到它,但是他们能够检索到它,从而证明您控制网站。 在Bloglines或Technorati之类的网站上声明了您的网站或RSS Feed的所有权后,您可以重新分类该网站,合并订阅者(在Bloglines上特别有用),并在移动博客时手动重定向订阅者(最好使用301)重定向,但并非每个蜘蛛都尊重它们。)
Claim Your Feed
索取您的饲料
Decide what your Blog's URL is, and use it consistently
确定您的Blog的URL是什么,并始终使用
For a while I tried to get www.computerzen.com to catch on for this blog, but for whatever reason folks used www.hanselman.com more. Over the years, largely due to sloppiness on my part, there ended up being 11 ways to get to my home page. Use URL rewriting via mod_rewrite or ISAPI_rewrite to decide what your blog's main entry page is. Use it consistently everywhere, especially when you comment on other folk's blogs. I've decided on http://www.hanselman.com/blog/ as I've decided that Blog URLs are Important. (See also 301 redirects)
有一阵子,我试图让www.computerzen.com赶上这个博客,但是出于某种原因,人们更多地使用了www.hanselman.com 。 这些年来,很大程度上是由于我的草率行为,最终有11种进入我的主页的方法。 通过mod_rewrite或ISAPI_rewrite使用URL重写来确定博客的主条目页面是什么。 始终在各处使用它,尤其是当您在其他人的博客上发表评论时。 我已决定http://www.hanselman.com/blog/,因为我已确定Blog URL是Important 。 (另请参见301重定向)
Decide what your Blog's URL is, and use it consistently
确定您的Blog的URL是什么,并始终使用
Use Simple URLs for popular posts
使用简单的URL获得热门帖子
If you've been keeping a blog up for any amount of time, you've likely had "The Popular Post." Sometimes this'll be something simple that you've written and didn't give any though to at the time, but for whatever reason when folks out there in the world Google for "Scottish Interracial Cake Topper," you are right there on the first list of results. If you can, try to use simple URLs to make those popular posts more accessible. Mine ended up being the Ultimate Tools List, but the first version had a ridiculously long URL and that cost me traffic. Now it's always at http://www.hanselman.com/tools
如果您一直在维持博客工作了一段时间,那么您可能会有“热门帖子”。 有时候,这只是您编写的简单内容,但当时并没有给予任何帮助,但是由于某些原因,当世界各地的人们使用Google的“苏格兰人种蛋糕礼帽”时,您就可以第一个结果列表。 如果可以,请尝试使用简单的URL使这些受欢迎的帖子更易于访问。 我的最终成为了Ultimate Tools List (终极工具清单) ,但是第一个版本的URL太长了,简直是荒谬的事,这使我的流量大增。 现在总是在http://www.hanselman.com/tools
Use Simple URLs for popular posts
使用简单的URL获得热门帖子
Have a Code Garage Sale
进行代码车库销售
I haven't done this yet and setup a Code Garage Sale, but if you have a large chunk of code lying around, or projects that you've never gotten out the door, make a site or section of your blog and fill it with those code remnants. I posted a list of great Garage Sale Coders earlier this year.
我还没有完成这项工作,并设置了代码车库销售,但是如果您周围有很多代码,或者您从未出过门的项目,请在博客中创建一个网站或部分,然后填写这些代码残留。 我在今年早些时候发布了出色的车库售货员清单。
Have a Code Garage Sale
进行代码车库销售
License Your Blog
许可您的博客
If you're going to take the time to write a blog, take 10 minutes and pick a license. I use the Creative Commons Attribution 2.0 license that says you can, Share or Remix the work as long as you Attribute the original work to me.
如果您要花时间写博客,请花10分钟时间并选择一个许可证。 我使用的知识共享署名2.0许可证规定,只要您将原始作品归于我,就可以共享或重新混合作品。
License Your Blog
许可您的博客
Make it easy to subscribe
易于订阅
Way more people read this blog via a Feed Reader than by visiting the home page. That's why I want to make it EASY to subscribe. Here's what I do to make subscribing easy:
通过Feed阅读器阅读此博客的人数超过访问主页的人数。 这就是为什么我要使其易于订阅。 这是我简化订阅的方法:
Every post include a Subscribe to this Feed link.
每个帖子都包含“订阅此提要”链接。
There's a large standard Feed Icon at the top of the blog linked to the main feed.
博客顶部有一个大型的标准Feed图标,与主Feed链接。
I support Feed Autodiscovery, an important and sometimes overlooked option, by adding:
我通过添加以下内容来支持Feed自动发现:一个重要的,有时甚至被忽略的选项。
I support Feed Autodiscovery, an important and sometimes overlooked option, by adding:<link rel="alternate"
type="application/rss+xml"
title="Scott Hanselman's Computer Zen" href="http://feeds.feedburner.com/ScottHanselman" />
我通过添加以下内容来支持Feed自动发现:一个重要的,有时甚至被忽略的选项: <link rel =“ alternate” type =“ application / rss + xml” title =“ Scott Hanselman的计算机Zen” href =“ http://feeds.feedburner.com/ScottHanselman” />
to every page's HTML. This single line lights up your browser's Feed Icon in orange, allowing for easy subscription.
到每个页面HTML。 此单行以橙色点亮您的浏览器的Feed图标,以便轻松订阅。
Way more people read this blog via a Feed Reader than by visiting the home page. That's why I want to make it EASY to subscribe. Here's what I do to make subscribing easy:
通过供稿阅读器阅读此博客的人数多于访问主页的人数。 这就是为什么我要使其易于订阅。 这是我简化订阅的方法:
Make it easy to subscribe
易于订阅
Have your Contact Info Somewhere
将您的联系信息放在某处
Blogging should be two way. Have a way for folks to contact you. I use a re-mailer via my I-name which happens to be =scott.hanselman. It freaks a few folks out, but it reduces spam and lets folks talk directly to me.
博客应该是两种方式。 让人们与您联系。 我通过我的I名称使用了一个重新发送邮件的邮件,该邮件恰好是= scott.hanselman 。 它吓到了一些人,但它减少了垃圾邮件,并让人们直接与我交谈。
Have your Contact Info Somewhere
将您的联系信息放在某处
Have an About Me page
有一个关于我页面
Have an About Me page
有一个关于我页面
Use a Social Bookmarking Service
使用社交书签服务
A great way . If you use del.icio.us a lot, you can configure FeedBurner to regularly (one a week, day, etc) create a rolled-up post of all the links you've bookmarked during some period and it'll inject the post into your Feed automatically. Social Bookmarking is also a great way to get and give links that is a lot less invasive and a "check this out" email. Folks can send me links via http://del.icio.us by tagging them "for:shanselman." Yet another way to receive information without spam and email.
好方法。 如果您经常使用del.icio.us ,则可以将FeedBurner配置为定期(每周,每天等)创建一个汇总的帖子,其中包含您在一段时间内添加了书签的所有链接,并且该帖子会被注入自动进入您的Feed。 社交书签也是一种获取和给出链接的好方法,该链接的侵入性要小得多,并且可以“检查此邮件”。 人们可以通过将其标记为“ for:shanselman”,通过http://del.icio.us向我发送链接。 无需垃圾邮件和电子邮件即可接收信息的另一种方法。
Use a Social Bookmarking Service
使用社交书签服务
Decide What's Above the Fold
决定什么是最重要的
Design your blog for 1024x768 and consciously decide what appears "above the fold." The above the fold rule (no one scrolls down) isn't as valid as it was 13 years ago, it's still all about first impressions. What appears on your blog when one someone just arrives, before they scroll. I've included my picture, my charity, my contact info, my feed, a menu (in gray along the time), a search box, and my sponsors - all before you have to scroll. Those were important to me, and were conscious decisions. Just be aware, rather than letting your blog theme automatically decide.
将您的博客设计为1024x768,并有意识地决定“首屏”出现的内容。 上面的折叠规则(没有人向下滚动)不像13年前那样有效,它仍然只是第一印象。 当有人刚滚动到达时,您博客上显示的内容。 我已经包括了我的照片,我的慈善机构,我的联系信息,我的供稿,一个菜单(时间为灰色),一个搜索框和我的赞助商-所有这些都必须滚动。 这些对我很重要,是有意识的决定。 请注意,而不是让您的博客主题自动决定。
Decide What's Above the Fold
决定什么是最重要的
Integrate Google Search
整合Google搜索
I personally like using Google to search my site, rather than my blog engine's built-in search. Here's an example (Of course, the URL could be much prettier, and that's on my todo list). The point is, make your stuff easy to find, and if you can get Google to include an advertisement or two on your search page, even better. It should look integrated though. Take advantage of Google's theming features and make your search results page look like your blog, not like Google.
我个人喜欢使用Google搜索我的网站,而不是使用博客引擎的内置搜索。 这是一个示例(当然,URL可能更漂亮,这在我的待办事项列表上)。 关键是,使您的内容易于查找,并且如果可以让Google在搜索页上添加一两个广告,那就更好了。 它看起来应该是集成的。 利用Google的主题功能,使搜索结果页面看起来像您的博客,而不是Google。
Integrate Google Search
整合Google搜索
Consider Using FeedBurner
考虑使用FeedBurner
Lots of folks
are
were suspicious about outsourcing their Feeds to FeedBurner. Of course, they've been bought by Google so I think we're all less worried about the company going away. What FeedBurner offers is fantastic stats about what folks are reading on your blog, and how they are doing it. It also takes on all your RSS bandwidth, which for me, was crushing.
人的
地段
都怀疑他们的饲料业务外包给FeedBurner的。 当然,它们已经被Google收购了,所以我认为我们都不太担心该公司的破产。 FeedBurner所提供的统计数据非常棒,可以统计人们在您的博客上阅读的内容以及他们的工作方式。 它还占用了您所有的RSS带宽,对我而言,这真是令人窒息。
Consider Using FeedBurner
考虑使用FeedBurner
Tune your Bandwidth
调整带宽
If you host your own blog, do think about how your bandwidth is used. Analytics tools can help, but so can just looking at your Page Weight. I found out that my Favicon.ico was my problem. All you have to do is check. For others it might be graphics, so they might tune those graphics, or outsource them to Flickr. For folks who host large files, consider using Amazon's S3 for hosting.
如果您托管自己的博客,请考虑如何使用带宽。 分析工具可以提供帮助,但仅查看页面权重也可以。 我发现我的Favicon.ico是我的问题。 您所要做的就是检查。 对于其他人可能是图形,因此他们可能会调整这些图形或将其外包给Flickr。 对于托管大型文件的人员,请考虑使用Amazon的S3托管。
Tune your Bandwidth
调整带宽
"This blog has moved"
“此博客已移动”
There is little sadder (considering that a blog is sorted by date descending) than visiting a blog with thousands of fantastic entries and years of great content, only to find the most recent, and final post, is a one liner declaring that "This blog has moved. Please update your bookmarks and subscriptions." Sadly, that's more often that not, more effort than I'm willing to expend. Lord only knows how many readers Scoble lost early on when he changing blogging hosts. He eventually figured it out and got some redirects in place quite a bit later. (No, this doesn't count as Blogging Bile, as I'm just reporting the factual news and Robert and I are cordial. :P )
毫无疑问(考虑到博客按日期降序排序)比访问一个拥有数千个精彩条目和多年丰富内容的博客,只是找到最新的,也是最后一篇帖子的博客更让人感到悲伤。已移动。请更新您的书签和订阅。” 可悲的是,这往往不是我愿意花费的更多努力。 Lord只知道Scoble在更换博客主机时就失去了多少读者。 他最终想出了办法,并在以后相当多的地方进行了重定向。 (不,这不算是Blogging Bile,因为我只是在报道事实新闻,Robert和我很亲切。:P)
"This blog has moved"
“此博客已移动”
Don't Break Links - Maintain Permalinks At All Costs
不要破坏链接-不惜一切代价维护永久链接
This is kind of a continuation of the last tip. Remember that they are called Permalinks for a reason. They aren't Tempalinks. Maintain them. If they are down temporarily and you're hosting elsewhere, issue an HTTP 302, temporary moved. If you need help, ask someone. If your links are moved permanently, issue HTTP 301s, permanently moved. This is just as important for your feeds. Don't blog that you've moved your feed, just move it. (I am exempt from this, because I blogged about it to spread the word. ;) )
这是最后一个技巧的延续。 请记住,将它们称为Perma链接是有原因的。 它们不是Tempalinks。 维护它们。 如果它们暂时关闭并且您在其他地方托管,请发出HTTP 302(临时移动)。 如果需要帮助,请咨询他人。 如果您的链接被永久移动,请发出HTTP 301,永久移动。 这对于您的Feed同样重要。 不要写博客说您已经移动了提要,只需移动它即可。 (我不受此限制,因为我在博客上发了言以传播这个词。
Don't Break Links - Maintain Permalinks At All Costs
不要破坏链接-不惜一切代价维护永久链接
Avoid Split Brain - Pick a Blog and Stay There
避免脑裂-选择博客并留在那里
Avoid Split Brain - Pick a Blog and Stay There
避免脑裂-选择博客并留在那里
Avoid Crossposting
避免交叉张贴
Avoid Crossposting
避免交叉张贴
Avoid Category Specific Feeds
避免类别特定的提要
Avoid Category Specific Feeds
避免类别特定的提要
Don't Blog to Get Rich
不要博客致富
Very very very few bloggers can live off the money they make from their blog. Folks who aren't making lots of their blogs also sometimes think that folks with popular blog are making way more than they really are. For most of us, myself included, Blog ads won't make you wealthy, but it can buy you lunch and perhaps an iPod. Don't let money affect your content. Blog well, don't blog for dough.
极少数博客作者可以靠博客赚钱。 很少写博客的人有时也会认为拥有流行博客的人比实际情况要多。 对于我们大多数人(包括我自己),博客广告不会使您富有,但可以为您购买午餐,甚至可以为您提供iPod。 不要让金钱影响您的内容。 写好博客,不要写面团。
Don't Blog to Get Rich
不要博客致富
Blog Interesting
博客有趣
Ultimately this entire list is folly because there's many blogs that I read because they've got great content. They may have obscure URLs or an average layout, but the content is compelling, so I come back.
最终,整个列表是愚蠢的,因为我读了许多博客,因为它们内容丰富。 它们的URL可能不清楚或布局平均,但是内容引人注目,所以我回来了。
Blog Interesting
博客有趣
So, forget this whole list, and Blog Interesting.
因此,忘了整个列表,让Blog有趣。
翻译自: https://www.hanselman.com/blog/blog-interesting-32-ways-to-keep-your-blog-from-sucking