What kind of a matching can be benefit to establish the brand personality?
 
If a brand makes a parade of youthful vitality, appoint a youth as the spokesmen, but its shop design is boring and packaging is lack of new ideas, people may consider that this band do one thing and do another.
 
Therefore, only the supporting design and spokesmen p_w_picpath can be effectively meet the p_w_picpath of spokesmen’s personality, the brand personality can be more concrete and more convincing.

We selected the SK-II and DHC as example.

SK-II's success

In the Asian region SK-II is a well-known brand under the P&G. The brand gives us a feeling of success noble. The personality of the establishment is in its proper spokesmen strategy and comprehensive package of applications.
 
Spokesmen of SK-II are mostly mature elegance woman. Former spokesmen, As if Qiqi, Rosamund Kwan, Karen Mok, Miss Carina Lau ,all are fashion and have their obvious success.
Take a example, Qiqi. Be able to board an international fashion magazine covers, walking in the international fashion flyover, is a model or even a woman's dream. In 1988 Qiqi recruited, performed on T-stage for include Gucci, Gorgio Armani, ect. And she several board Elle, Cosmopolitan and Vogue.

Qiqi is the representative of career woman, she said : "The girls are married have their own careers and have self-confidence; girls must work to catch up with society; work make you will not be outdated. "

Her pursuit of career often gives people a feeling of self-confidence, the more she felt light.
SK-II made the Qiqi is a confident, rich experience, the temperament of a fashionable career woman.

The supporting of SK II

Shoppe: professional advisers stationed to provide customers with professional beauty advice.
Packaging: gold or silver as the main color, the simple-centered, a symbol of maturity personality.

Are SK-II customers the group of people?

According to reports, many of SK-II clients are between the ages of 30 -55 and beyond 30% clients are over 35 years. Middle-aged women are seeking a mature product of temperament, SK-II grasp this point.
Next ....we will talk about DHC......
 
So tired .....To be continued.....