Search Engine Reputation Management

Search Engine Reputation Management, also known as SERM.  Search engine reputation management strategies including: search engine optimization (SEO) and Web content management. Is based on the search engines when searching for a brand on Word, brand retrieved information will show positive health brand image to the target user, try to suppress negative information on the Internet show (malicious search results could not be obtained for rival vantage point). Simply put, search engine reputation management is based on the search engine the brand protection platform, people rely on search engines and use habits, positive brand image to be exposed.
In today's Internet age an endless stream of information, a person has the right to publish your own thoughts, and this leads to more and more enterprises to pay attention to online image. Rumors or malicious attacks can damage corporate reputations. If the business reputation damaged, you will have a brand problem, crisis business, if not actively monitoring online reputation, trademarks, copyrighted material, then exposed to information on the Internet is potentially harmful to the companies, if not brand protection, then it has the potential to cause no estimate of damage. So to brand information real-time monitoring network and search engine reputation management to protect your brand against slander. ImplementedSEO reputation management has the following functions:
1. avoid legal action

If there is no search engine reputation management, meet defamatory, unlawful damage to the brand when honor, people tend to take legal steps to deal with, which is not only a waste of time, money, and because of the innate curiosity of the scandal, if recourse to the law, would be even more public attention, not good for the brand.But if SERM means, will be able to avoid the occurrence of such adverse events, and achieved some good results, achieve the purpose of reputation protection.
2. automatically create a brand
Use search engine reputation management can not only avoid honorary destruction of peaceful resolution of conflict of laws, but also to establish the company's brand image, offering positive messages to the public and enhance the brand visibility on search engines, there is also opportunity to require them or redefine the meaning of brand represents.
Who needs search engine reputation management?

Search engine reputation management involves quite broad, including: beset by negative information on the Internet businesses, individuals, products, celebrities, executives, and so on.
Online user on the Internet has the power to speak, of course, but people also have the right to use search engine reputation management to maintain the positive image of the company brands or individual.