GAIQ-Google Analytics individual Qualification
Question 1 of 70
View filters may be applied retroactively to any data that has been processed.
False
True
Question 2 of 70
If a user visits a web page with an embedded video, leaves without clicking on anything, and
the session times out, how will Google Analytics report the session?
As a click
As an event
As a bounce
As an interaction
Question 3 of 70
What feature is required to collect the number of comments users posted to a web page?
Custom Metric
Custom Dimension
Custom Channel Groupings
Calculated Metri
Question 4 of 70
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Website referrals
Social network
Paid and organic search
Television commercials
Question 5 of 70
What is a "secondary dimension" in Google Analytics?
An additional report dimension for more specific analysis
A visualization to understand the impact of data
A dashboard widget that offers more specific analysis
An additional report metric for more specific analysis
Question 6 of 70
What report indicates the pages of a website where users first arrived?
Pages report
All Pages report
Location report
Landing Pages report
Question 7 of 70
What feature collects company-specific data such as Member Status?
Custom Metric
Custom Dimension
Event Tracking
Custom Filter
Question 8 of 70
What report shows which types of mobile devices visited a website?
Mobile > Devices report
All Traffic > Source/Medium report
Technology > Network report
Site Content > Landing Page report
Question g of 70
What Remarketing audiences cannot be defined by default?
Users who speak a particular language
Users who visited a specific page on a website
Users who visited a physical store
Users who played a video on a website
Question 10 of 70
Google Analytics cannot collect data from which systems by default?
Mobile devices
Online point-of-sale systems
Websites
Offline inventory database
Question 11 of 70
To recognize users across different devices, what feature must be enabled?
Audience Definitions
User ID
Google Ads Linking
Attribution Models
Question 12 of 70
If a user watches a video with event tracking three times in a single session, Analytics will
count how many Unique Events?
1
3
2
6
Question 13 of 70
What would prevent data from appearing in a Custom Report?
Custom Report isn't shared with users in the same view
Too many dimensions in a Custom Report
Too many metrics in a Custom Report
A filter that removes all the data
Question 14 of 70
In Multi-Channel Funnel Reports, how are default conversions credited?
First campaign, search, or ad
Equal credit along the conversion touchpoints
Second to last campaign, search, or ad
Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.
15.What report shows the percent of site traffic that visited previously?
Frequency & Recency report
New vs Returning report
Sales Performance report
Referrals report
16.How would a view filter be configured to include only users from Brazil and Argentina?
Filter 1: include Argentina > Filter 2: include Brazil
Filter 1: include Brazil or Argentina
Filter 1: exclude all countries except Brazil and Argentina
Filter 1: include Brazil > Filter 2: include Argentina
17.Sampling is applied to reports before segmentation.
FALSE
Explanation: Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.
Filters and segments
Analytics Standard and Analytics 360 sample session data at the view level, after view filters have been applied. For example, if view filters include or exclude sessions, then the sample is taken from only those sessions.
Analytics Standard and Analytics 360 both apply segments after applying report filters and after sampling, which means that a segment may include fewer sessions than are included in the overall sample.
18 of 70
Once filters have been applied, what is the option to recover filtered data?
Data may be recovered within 10 days
Filtered data is not recoverable
Data may be recovered within 30 days
Data may be recovered within 5 days
Question 19 of 70
What does assigning a value to a Google Analytics Goal enable?
Analyze a website conversion funnel
Track actual revenue from conversions
Track real-time business revenue
Explanation: Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.
20 of 70
What report shows the percentage of traffic that previously visited a website?
All traffic > Referrals report
Behavior > New vs returning report
Behavior > Frequency and Recency report
Interests > Affinity categories report
Question 21 of 70
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
Session
User
Hit
Product
Question 22 of 70
When does a default Analytics session expire?
When a user opens a new browser window
At noon every day
When a user is inactive on a web page for more than 30 minutes
Question 23 of 70
What is not considered a “source” in Google Analytics by default?
googlemerchandisestore.com
Explanation: “Email” is not considered as a source in Google Analytics. “Email” comes under the “Medium”
Question 24 of 70
Which assets cannot be shared in the Solutions Gallery?
Custom Dimensions
Goals
Segments
25 of 70
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
Data Import
Browser cookies
The Networking Protocol
The Measurement Protocol
26 of 70
What report indicates the last page users viewed before leaving a website?
Landing Pages report
Pages report
Exit Pages report
All Pages report
27 of 70
Sharing a Custom Report will share the report configuration and data included in the report.
FALSE
TRUE
28 of 70
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Assisted conversion
Secondary conversion
Primary conversion
Second-to-last-click attribution
29 of 70
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
location
ad preference
time of day
device
30 of 70
To recognize users across different devices, what is required for User ID?
Google Tag Manager
All of the above
Sign-in that generates and sets unique IDs
A new Analytics account for reporting
31 of 70
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Users Flow report
Cohort Analysis report
User Explorer report
Active Users report
32 of 70
When does the Analytics tracking code send a pageview hit to Google Analytics?
Every time a user adds an item to an online shopping cart
Every time a user clicks a video on a website
Every time a user searches on a website
Every time a user loads a webpage with embedded tracking code
of 70
To increase the speed at which Google Analytics compiles reports, what action could be taken?
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
Apply an advanced filter to the report
Remove any filters on the view
Question 34 of 70
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
False
True
Question 35 of 70
What metric-dimension combination is not valid?
Sessions / Bounce rate
Avg. Time on Page / Device Category
Total Events / User Type
Question 36 of 70
What is a “metric” in Google Analytics?
A segment of data separated out in a report for comparison
The numbers in a data set often paired with dimensions
A dimension that can help analyze site performance
The dates in a date range
Question 37 of 70
What is used to create Smart Goals?
Remarketing audience
Custom Reports
Machine-learning algorithms
Explanation: Smart Goals are configured at the view level. Smart Goals use machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in conversions. Each session is assigned a score, with the “best” sessions being translated into Smart Goals.
Question 38 of 70
If a web page visitor clears the Analytics cookie from their browser, what will occur?
Analytics will set a new unique ID the next time a browser loads a tracked page
All of the above
Analytics will set a new browser cookie the next time a browser loads a tracked page
Analytics will not be able to associate user behavior data with past data collecte
Question 39 of 70
What is not a benefit of Google Analytics Remarketing?
Create remarketing lists without making changes to your existing Analytics snippet
Create remarketing lists based on custom segments and targets
Allow customers to quickly reorder an item they have previously purchased
Question 40 of 70
When linking a Google Ads account to Google Analytics, what is not possible?
Import Analytics Goals and transactions into Google Ads as conversions
Adjust keyword bids in Google Ads from Google Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
Explanation: When you link Google Ads and Analytics, you can:
But you cannot Adjust keyword bids in Google Ads from Google Analytics.
Question 41 of 70
What campaign parameter is not available by default in Google Analytics ?
utm_adgroup
utm_content
utm_medium
utm_source
Question 42 of 70
When the same default tracking code is installed on pages with different domains, what will result?
Analytics will associate users and sessions with a single domain
Analytics will send an alert about duplicate data collection
Analytics will not associate users and sessions with any domain
Analytics will associate users and sessions with their respective domains
Question 43 of 70
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Channel Groupings
Attribution modeling
Multi-Channel Funnels
Conversion tracking
Question 44 of 70
What data table display compares report metrics to the website average?
Performance
Percentage
Comparison
Pivot
Question 45 of 70
When will Google Analytics be unable to identify sessions from the same user by default?
When the sessions happen in the same browser on the same device
When the sessions happen in the same browser on the same day
When the sessions happen in different browsers on the same device
explanation: If the session is happening by the same user, on the same device but in different browser, it will be treated as a session from new user by Google Analytics.
Question 46 of 70
Which Goals are available in Google Analytics?
Pageview, Event, Transaction, Social
Destination, Event, Pageview, Social
Location, Event, Time, Users per Session
Destination, Event, Duration, Pages/Screens per Session
Question 47 of 70
Filters cannot perform what action on collected data?
Exclude traffic from particular IP addresses
Include data from specific subdomains
Convert dynamic page URLs to readable text strings
Include shopping preferences
Question 48 of 70
Segments will not allow you to do what?
Build custom Remarketing lists
Isolate and analyze data
Create subsets of sessions or users
Permanently alter data
Question 49 of 70
What filter would only include data from a campaign titled "Back to School" in Campaign reports?
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Custom Include filter with field “Page Title” and pattern “back to school”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Question 50 of 70
To track users and sessions across multiple domains, what first must be set up?
Data Import
Google Ads Linking
Cross-domain tracking
Ad Exchange Linking
Question 51 of 70
What data does Google Analytics prohibit collecting?
Billing city
Personally identifable information
Purchase amount
Product SKU(s)
Question 52 of 70
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/order/complete.php
/ordercomplete.php
/ordercomplete/index.html
/ordercomplete/thank_you.html
Question 53 of 70
For autotagging, what parameter does Google Ads include in the destination URL?
gclid=
adid=
Question 54 of 70
Which parameters can be included with an event hit for reporting?
Category, Action, Label, Unique Events
Category, Action, Label, Total Events
Category, Action, Label, Value
Event, Category, Action, Label
Question 55 of 70
What is not a benefit of using segments to analyze data?
Analyze users by single or multi-session conditions
Compare behavior metrics for groups of users like Converters vs non Converters
Isolate and analyze specific conversion paths using conversion segments
Permanently modify the data in a view
56 of 70
What feature must be enabled to use Multi-Channel Funnels?
In-page Analytics
Goals or Ecommerce
Custom Dimensions
Question 57 of 70
What asset is used to build a remarketing list?
Custom Dimension
Custom Report
Custom Metric
Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.
Question 58 of 70
What campaigns require manual tags on destination URLs for tracking?
Autotagged campaigns
Email campaigns
Google Ads campaigns
Question 59 of 70
When does the tracking code send an event hit to Google Analytics?
Every time a user performs an action with event tracking implemented
Every time a user adds an event to their calendar
Every time a user makes a reservation
Every time a user performs an action with pageview tracking implemented
Question 60 of 70
What channel is not included in the default Channels report?
Display
Organic Search
Device
Direct
When does the tracking code send an event hit to Google Analytics?
- Every time a user adds an event to their calendar
- Every time a user performs an action with pageview tracking implemented
- Every time a user performs an action with event tracking implemented
- Every time a user makes a reservation
Which assets cannot be shared in the Solutions Gallery?
- Custom reports
- Goals
- Segments
- Custom Dimensions
What scope levels available for dimensions and metrics?
- Location-level, duration-level, product-level, or user-level scope
- Event-level, duration-level, transaction-level, or user-level scope
- Event-level, session-level, transaction-level, or user-level scope
- Hit-level, session-level, product-level, or user-level scope
Question 4 of 70
What report shows which types of mobile devices visited a website?
- Mobile > Devices report
- Technology > Network report
- All Traffic > Source/Medium report
- Site Content > Landing Page report
View filters may be applied retroactively to any data that has been processed.
- False
- True
Question 6 of 70
To view accurate data in a Custom Report, what action should be avoided?
- Use multiple dimensions together in the same report
- Use a Custom Dimension as a primary dimension
- Create a report with Custom Metrics
- Pair metrics and dimensions of different scopes
Question 7 of 70
What data table display compares report metrics to the website average?
- Percentage
- Comparison
- Pivot
- Performance
Question 8 of 70
Sampling is applied to reports before segmentation.
- TRUE
- FALSE
Question 9 of 70
What metric-dimension combination is not valid?
- Sessions / Source
- Avg. Time on Page / Device Category
- Total Events / User Type
- Sessions / Bounce rate
Question 10 of 70
Which default traffic source dimensions does Google Analytics report for each website visitor?
- Campaign and Medium
- Source and Campaign
- Campaign and Ad Content
- Source and Medium
Question 11 of 70
When does a default Analytics session expire?
- When a user opens a new browser window
- After 30 minutes, regardless of user activity on a web page
- At noon every day
- When a user is inactive on a web page for more than 30 minutes
Question 12 of 70
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Conversion tracking
- Attribution modeling
- Multi-Channel Funnels
- Channel Groupings
Question 13 of 70
What does assigning a value to a Google Analytics Goal enable?
- Analyze a website conversion funnel
- Compare goal conversions and measure changes to a website
- Track real-time business revenue
- Track actual revenue from conversions
Question 14 of 70
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- User Explorer report
- Users Flow report
- Active Users report
- Cohort Analysis report
Question 15 of 70
What criteria could not be used to create a Dynamic Remarketing audience?
- Users who viewed a homepage
- Users who viewed product-detail pages
- Users who returned an item they purchased
- Users who viewed a search result page on a website
Question 16 of 70
What is used to create Smart Goals?
- Machine-learning algorithms
- Remarketing audience
- Custom Reports
- Analytics Goals
Question 28 of 70
What feature can join offline business systems data with online data collected by Google Analytics?
- Data import
- Goal tracking
- Google Ads Linking
- User ID
Question 32 of 70
When linking a Google Ads account to Google Analytics, what is not possible?
- Import Analytics Goals and transactions into Google Ads as conversions
- Adjust keyword bids in Google Ads from Google Analytics
- View Google Ads click and cost data next to site engagement data in Analytics
- Create remarketing lists in Analytics to use in Google Ads campaigns
Question 33 of 70
What criteria cannot be used to create a Custom Segment?
- Metrics
- Sequences of user actions
- Ad type
- Dimensions
Question 34 of 70
What is not a filter setting for data in views?
- Restore
- Exclude
- Include
- Modify
Question 35 of 70
What report indicates where users start or exit the conversion funnel?
- User Timings
- Treemaps
- Goal Flow
- Cohort Analysis
Question 36 of 70
Auto-tagging is used to collect data from what kind of traffic?
- Social media traffic
- Website referral traffic
- Social media traffic
- Google Ads Campaign traffic
Which kinds of hits does Google Analytics track?
- Event
- Transaction
- All of the above
- Pageview
Question 42 of 70
What feature would be used to collect how many times users downloaded a product catalog?
- Event Tracking
- Custom Dimension
- Custom Report
- Calculated Metrics
Question 46 of 70
Filters cannot perform what action on collected data?
- Exclude traffic from particular IP addresses
- Include shopping preferences
- Include data from specific subdomains
- Convert dynamic page URLs to readable text strings
Question 51 of 70
Which parameters can be included with an event hit for reporting?
- Category, Action, Label, Unique Events
- Category, Action, Label, Total Events
- Category, Action, Label, Value
- Event, Category, Action, Label
Question 52 of 70
What report provides data on how specific sections of a website performed?
- Frequency and Recency report
- Location report
- Top Events report
- Content Drilldown report
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
- 1
- 2
- 6
- 3
Question 55 of 70
What is not considered a default “medium” in Google Analytics?
- cpc
- referral
- organic
Question 56 of 70
Which reports indicate how traffic arrived at a website?
- Behavior
- Demographics
- Geo
- All Traffic
Question 63 of 70
Which reports require the activation of Advertising Features?
- Cohort Analysis reports
- Geo reports
- Demographics and Interests reports
- Real-time reports
Question 65 of 70
What scope applies to Custom Metrics?
- User
- Session
- Customer
- Hit